Case Newholland is a division of CMC Motors group ltd, dealing with agricultural/Construction machinery and implements. CNH was incorporated in CMC MOTORS in 1983 and has grown from strength to Strength to be the leader in Agricultural Machinery in Kenya. Our strength lies in the continuity of our NEWHOLLAND product. Originally FORD tractors. Our history with NEWHOLLAND products dates back to 1940’s.

The divisional head office is in Nairobi with seven branches in Kenya, namely Mombasa, Kisumu, Kitale, Eldoret, Nakuru, Meru and Nanyuki. Regionally we are represented in Arusha, Tanzania and Kampala, Uganda.

MARKET SHARE

Despite owning over 70% of the Kenyan market share over the years, sales have been driven through relationship marketing with small ,medium and large scale farmers as opposed to aggressive media marketing .The acreage range from (1-400-800-1000-10,000+)especially in the:- NAROK-Wheat and Barley, MAU SUMMIT-Wheat, UASIN GISHU-Wheat and Maize, ELDORET-Wheat and Maize, NYANZA-Sugar Cane, COAST-Container transport and maize, MWEA-Rice and TIMAU-Wheat among others.

CUSTOMER RELATIONS

Our sales staff do not only sell tractors but advice farmers on suitable tractors in relation to their land, organize internal/external finance and ensure they get a good return on their investment.

Case Newholland division really partners the farmers in their farming business:- “MAKING THE FARMERS MONEY; MAKING THE FARMERS MONEY WORK FOR THEM.”

OUR MISSION

“The Case Newholland Division is committed to satisfying the needs of our esteemed customers by supplying the most suitable Agricultural and construction products and services with superior levels of after sales care to the East African Market”