|When Kenya’s first motor vehicle arrived in Mombasa in December 1903, there were no garages, no petrol pumps and only one road in the entire Country. In those early days, all vehicles were individually and privately imported, and it was not until 1912 when the first Agencies started to set up. One of those was Nairobi Motor Garage, formed by Clement Hirtzel, to launch the Ford Model T, 15 million of which were made and sold worldwide. So popular was this vehicle, that by 1920, more than half the cars in the World were Fords.
During the period 1920 to 1930, Ford vehicles dominated the Kenya market, due mainly to the foresight and aggressive selling methods of JJ Hughes, who believed that the Model T Ford could revolutionise everybody’s life, from Industrialists to Farmers. By 1923, he had captured 52% of the market with the Model T.
With a heritage such as this, it is only fitting that Ford should have been reintroduced into the Kenyan market in 2002 by CMC Motors Group, one of the most established and respected Motor Companies in Kenya. Since its reintroduction, Ford sales in Kenya have shown remarkable growth, despite a shrinking market, proving that the brand has the qualities and durability demanded by Kenyan Motorists.
The Ford range today is extensive, from the small versatile Ford Figo Saloon Car, the 2.5 litre Ford Everest Station Wagon car to the upmarket Ford Kuga with all the luxury and performance of a top of the range 4 x 4. The one ton range provides a choice of options. Single Cab or Double Cab, 4 x 2 or 4 x 4, base models or fully loaded, all are available from Ford.
With Parts and Service available Country wide, Ford is raising up again to take its place on the Kenyan roads as the vehicle of choice with Kenyan Motorists.